Sales Thought: Rapid execution of an 80% complete sales plan is better waiting for 100% information to be available

Rapid execution is everything.

I consistently see sales teams slowing down by seeking too much information before executing a sales plan. They have the mistaken idea that they need to have perfect information to be perfect on execution. Perfect execution should not be a goal. Perfect execution is a standard of excellence to strive for. But this standard can rarely if ever be attained, particularly in complex sales.

Finding a balance in the level of information in the plan takes time. Focus on the covering the big stuff and don’t sweat the smaller details.

Sales Thought: Without perfect information, perfect execution is impossible.

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