Sales Thought: 4 Key Elements to Successful Account Planning

• Dynamic: The plan is continually changing, because things are continually changing. The Planning Process is ever changing, because that is the nature of most successful relationships with Clients
• Team-oriented: Getting the right Resources from the Customer Engaged with the Seller or Selling Team, ensuring that all who will interact with the Customer will form a unified front in their interaction with the Customer
• Relationship-based: Unless you are selling today’s version of a “Hot” Product, building and maintaining a Relationship with your Buyer will make or break 95% of all Selling situations.
• Collaborative: Working both with your organization and then with the Customer Elevates how the Customer will think about the Seller and Selling Organization.

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