When you think that you have figured things out, a New Competitor will pup up. Successful Sales People know that just because they have been Successful, EACH Sales Situation has to be addressed on its own merit. You cannot work a new deal on the basis of what has happened in the past. Particularly in the Day and Age of “Information Everywhere and On Demand,” you will be facing constantly evolving Competitive Threats. Great Sales People Never go into a new Situation based on what has happened in the past. They Re-evaluate, Re-Tool, Re-Learn, and Re-Configure to make sure that Each new Sales situation is addressed on its own merit.