The number one reason 78% of all sales people fail, or fail to reach their sales objective, is a failure to plan.
Most sales people fail to understand that selling is a long-term investment in understanding your customers’ needs and investing time in building strong Customer Relationships.
No one buys from someone they don’t trust. You gain trust by demonstrating that you understand your customer’s needs and particular business situation. Plus, you need to demonstrate how your product directly meets this need.
All of it requires a PLAN!