The key in Selling, and this is not a New Phenomena!
• Why – What is your purpose in terms of what you offer to a Prospective Buyer? Don’t say to make money that is the Result., Communicate from the Inside Out
• How – How do you provide it?
• What – What do you provide?
So, I encourage all sellers to Re-Think what you are doing and and get your Focused on an Inside out approach!
Focus on the Why First, then the How, then the What! It will help you change how Prospects and Customers see you!