To really advance the relationship to the “Next Level,” in most cases requires that we being to focus on Collaborative Planning with the Customer. This requires a change in how each side invests in the relationship:
• For the Seller: It is about selling more, and in order to sell more, you are prepared to invest money and time in building out the Relationship, and ensuring customer success.
• For the Buyer (Customer): It is about investing time to ensure that the Seller is successful and will continue to want to invest time.
This is the true definition of Win-Win. This take the relationship to the True Next Level!