Sales Thought: Selling is a Balancing Act: Execute an Overall Strategy While working on An Account in a Consistent & Continuous Manner!

2 Key Words: Continuous and Consistent!

• Continuous: You must work on building a relationship that stresses long-term continuity to the customer – indicating that it’s not about this one project or one deal, but the long-term relationship.

• Consistent: You have to be sure that you don’t get focused on any one aspect of the plan. Consistently focusing on all plan components that are important to the customer, not just the closing.  Inconsistency can make you seem like ALL you care about is getting that deal done.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s