Account Planning: A dynamic, Ever Changing Plan that ensures greater and long-term Sales Success.
Planning is something that most sales professionals say they want to do. That is until they realize that Account Planning requires actually having to update/upgrade the way they interact with Customers. This proves to be a sticking point with some sales professionals, but those that choose to go down this account planning path, often separate themselves from the vast majority of Sellers.
For those who Want to really Really Elevate their Game: Investment in Account Planning will Result in a Change in the way The Customer views you.