There are many ways to address this issue. Here are some sample approaches:
• Establish ONE Sales Process that applies to all of your Sales Efforts. You may have to make some exceptions for more strategic or significant accounts, but at least you will start off with a single process you can work from.
• Ensure that THE process is indeed just that, THE process and everyone in the organization, from top to bottom, follows it.
• As your organization grows, update the Process to reflect the sophistication and complexity that comes with growth.
• Don’t continuously re-invent the sales process or ignore it. Execution based on a consistently utilized process, one that everyone follows, will almost always be superior to just “winging it”.