Sales Thought: In Complex Sales, you need to Muster Resources to move the Prospect to wanting to be a Customer!

One of the most important roles that a sales person can take on is that getting Resources to support a Particular Opportunity

An effective sales professional is able to bring resources to bear on their accounts. The result is accounts that recognize that their account representative is not just a sales person, but is a trusted resource at the selling company. By taking on the resource coordination role, the sales professional demonstrates to the customer ongoing value after the sale.

Sales Tactic: Don’t overlook a key sales resource at your disposal – your executive team.

Great Sales People show their Value by Mustering Resources for Key Prospects/Customers

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