Selling is not just about Winning particularly in this day and age.
Win-Win is Key: If you don’t focus on this, it is only a matter of time before it comes back to haunt you! You may win a deal here or a deal there, but great sellers believe in this very important concept!
With Buyers more Educated that anytime in History, if you don’t Believe and Practice Win-Win, it will come back to Haunt you in the Long Run.
Any Seller who says they don’t care about this is not going to be successful very long. Great Sellers focus on the Nature of Win-Win.
You may get some wins along the way, but I always encourage you to play for the Long Run!